Dick Enrico

Dick Enrico is the Chief Executive Officer of 2nd Wind Exercise Equipment, a retail fitness company he founded in 1992. Upon graduation from Chisholm High School in 1958, with a borrowed investment of $18.00, he began selling Wear Ever Pots & Pans on straight commission to the single working girl market.

In a short time, the early success of his Wear Ever sales efforts enabled him to start his own direct sales organization, Kitchen Craft of Minnesota. Enrico, now in his early 20’s was in the beginning stages of becoming a self taught sales and marketing machine. A relentless risk taker with an accelerated imagination coupled with charismatic leadership skills; he quickly became recognized as the “Top Gun” in that industry.

Having been raised on the Iron Range in northern Minnesota, he was the oldest son of a first generation Italian whose family of 12 limited his father's education to that of the 8th grade.

Dick quickly grew up in an environment whose values emphasized a “hard work…can do” approach to life, Dick attributes this behavior to his pursuit of over 20 different business endeavors. Many of these attempts were marginal at best and several fell into the category of “financial disasters”. Unfortunate as these “lack of successes” were for Dick at the time, reality, necessity, and personal pride motivated him to continue.

Today, with over 50 retail stores and an "award winning" commercial division, 2nd Wind has become one of the most successful and respected fitness dealers in the country.

In addition to other business interests, he is instrumental in the marketing of 2nd Wind and oversees all development and future expansion activity.