Lose 30 pounds in 30 minutes (as seen on TV)
I'm sure is you haven't heard that exact claim, you've heard something like it. The fact of the matter is, it's just like mommy and daddy said, if it sounds to good to be true, it is. Most of the gimmicky equipment and funky fads aren't worth the $3 worth of plastic used too make them, and some are just plain dangerous.
Consumer Reports, one of the most trusted names in product effectiveness, teamed up with the American council on exercise to review several “as seen on TV products” and their research confirmed what most of us in the fitness industry have known for years. These products are simple gimmicks designed to sell you a dream with no real physical research or reasoning behind them.
Abdominal Exercisers: (From Consumer Reports 01/05/2009)
The Ab Rocket ($100) claims to give its users the body they have always wanted, but most Ab Rocket exercises were slightly less effective than traditional abdominal exercises in our tests.
The Rock-N-Go Exerciser ($230) barely felt like a workout to its users, and it was less effective at engaging abdominals than conventional exercises on a mat.
And the Red Exerciser DX ($175) claims consumers will lose 4 inches off their midsection in 2 weeks. But as Consumer Reports first reported in February 2008, some exercises with the device engaged obliques at least as much as comparable floor moves, but might not work abs as well, so those 4 inches aren’t going anywhere without serious dieting.
Remember the Ab lounge? Are six-pack abs worth losing a finger?. http://www.cpsc.gov/CPSCPUB/PREREL/prhtml05/05055.html
So save your money buy something simple and proven (more on that next week). The bottom line; as with most things that are worth the effort, the effort makes them worth it.