Fresh vs. Frozen

When purchasing produce in the grocery store, it is often thought that buying fresh will ensure getting the optimum amount of nutrients in your food. Surprisingly, this is not always the case! Recent research has shown that some frozen fruits and vegetables may be even more nutrient-rich than their fresh counterparts.

Most fresh fruits and vegetables that are sold in stores are picked long before they are ripe so that they don’t expire before hitting the shelves. In contrast, frozen fruits and veggies are harvested at their peak of ripeness. Because of this, they have been allowed the time to become fully enriched with all the nutrients that nature provides during the ripening process. The fresh fruits and vegetables at the supermarket have typically not been able to develop to their full potential before being picked – thus having less healthy nutrients than frozen varieties.

In addition to health benefits, buying frozen is easier on your wallet and ultimately results in less waste from throwing out fresh produce that has gone bad. In order to get the most bang for your buck, it is ideal to buy frozen fruits and vegetables in bulk. Warehouse stores such as Costco and Sam’s Club generally have large resalable bags available for purchase.

Although buying frozen fruits and veggies may be the best choice overall in our eyes, not all fresh produce is lacking in nutrients! If you do want to buy fresh, buying fruits and vegetables at local farmers markets when they are in season is ideal for ensuring you are getting the healthiest, freshest produce out there. Plus, by buying local you are supporting both your community and the environment.