Setting personal fitness goals for ourselves can be a tedious process. We take time to look at all of our options and ultimately work to devise the best fitness plan that suits our own personal needs. With so much mental preparation going into the construction of fitness goals, you would think that sticking to these goals would be a given. Unfortunately, it is an all too often occurrence that these goals end up in the gutter after a few measly weeks, sometimes even days.

Why is this? Well, some of it has to do with the American culture. If you grew up in the United States – or most first world countries for that matter - you likely have a short-term orientation. Our society has built us up to me machines of immediate consumption. You’re hungry? Pop a frozen meal in the microwave. Want to watch a certain show or movie? The controls are right at your fingertips. We are not used to having to wait very long to get the things we want!

This is the reason that often times when the going gets tough, we simply stop going. Not being able to see fast results is frustrating for people who are used to having so many things come to them with simply the press of a button.

Many people start off their fitness routines strong and are optimistic about being able to achieve their goals, and after a couple weeks when they don’t see immediate results, they give up on everything. They look for an easier, quicker way to get the results they want. That is why weight loss “miracle” drugs and diet plans make millions every year - there is a large market of people looking for a quick-fix weight loss solution.

The one thing that you need to know is that there is NO quick-fix solution when it comes to getting fit and in shape. It takes times. It takes effort. Don’t let anyone else tell you different! Anything product out there that promises you will lose 10 pounds in a week without changing your diet and exercise plan is a joke. This is simply not possible, and even if it was, it would be extremely unhealthy! So please, stop wasting your time looking for short cuts. Recognize your goals, create a fitness plan, and above all, FOLLOW THROUGH! That is the only way you will get true results that last.